321COC
Designing a low-cost brand that doesn’t feel cheap. Smart design choices turn budget constraints into a bold visual language.
321COC is a budget-friendly alternative in the automotive certification industry, but “low-cost” should never mean low credibility. The challenge? Build a bold, high-impact identity that stands out and communicates speed, simplicity, and affordability, without losing trust.
We focused on strong typography, a minimal yet striking color palette, and a playful, high-energy visual system. The digital experience is fast, clear, and conversion-driven, making it easy for users to get what they need in just a few clicks. Some of the campaign visuals were even generated with AI (Midjourney), blending technology with brand storytelling to create a fresh and engaging look.
With 321COC, affordable can still feel premium, because design makes all the difference.
unforgettable together