Filmzie

Filmzie is a free streaming service offering a wide range of movies and TV shows across multiple genres. The goal of the rebrand was to modernize the brand identity, improve user experience, and create a cohesive visual system across digital and offline channels.

We worked on a full-scope visual transformation — from defining the new visual language and designing iconography, UI elements, and apps for mobile, desktop, and smart TV platforms, to crafting OOH campaigns and social media visuals. The new identity is built around bold typography, high-contrast black and yellow color palette, and simple yet functional icons that enhance clarity and usability.